The Sponsorships
Below is the sponsorships of the Olympic Games:
Generic companies sponsorship
Banks sponsorship
In addition to those listed below, there are also many banks that sponsored the
Olympic Games.
Olympic Games.
- Citibank
- Standard Chartered
- Bank of America
- Bank of Tokyo
- Bank of India
- HSBC
- ANZ
- Royal Bank of Scotland
- Commonwealth Bank (joined July 2013)
- OCBC Bank (joined March 2013)
- CIMB Bank (joined July 2013)
Video games sponsorship
- Activision Blizzard
- Altron Corporation
- Atari
- Capcom
- Disney Interactive
- dtp Entertainment
- Electronic Arts
- Emcom Holdings
- Eurocom
- Knowledge Adventure
- Konami Corporation
- Namco Bandai Holdings
- Nintendo
- Sega Corporation
- Square Enix
- Tecmo Koei America (joined March 2012)
- THQ
- Ubisoft Entertainment S.A.
- Warner Bros. Interactive Entertainment
Internet and media
Most Internet and media companies also sponsored the Olympics, including:
- Amazon.com
- Asia Television Limited
- Australian Broadcasting Corporation
- British Sky Broadcasting
- China Central Television
- DirecTV
- Gannett Company
- ITV
- Media General, Inc.
- Mediaset
- Metro-Goldwyn-Mayer
- The New York Times Company
- News Corporation
- Phoenix Television Group
- RTL Group
- Russian Channel One
- TF1
- The Walt Disney Company
- Time Warner
- Toei Company
- Turner Broadcasting System
- TVB
- Viacom
- Vivendi
- Wikia
- Wikimedia
- Xebec
- Yahoo!
- YouTube
Broadcasters
All broadcasters that shown in alliance listed below airs the Olympic Games. There are also broadcasters do not part of alliance, but airs the Olympics.
To see the list of the recent Olympic broadcasters, click here to open it in Wikipedia, then choose "List of (Olympic Games) broadcasters".
Airline Carriers
More than 200 airline carriers sponsored the Olympics, by using a special Olympics livery. The flagship of the sponsorship is always the Olympic Air (formerly the Olympic Airlines). It also includes all members of Star Alliance, SkyTeam, and Oneworld alliances. They are:
Star Alliance members (current and future)
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Oneworld Alliance members (current and future)
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SkyTeam members (current and upcoming)
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Other airline carriers
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Subsidiaries and non-member affiliates of Star Alliance, SkyTeam, and Oneworld members (current and future)
Local Olympic sponsorships
In addition to the worldwide Olympic sponsorship stated above, there is also the local sponsorship. They can only sponsor the Olympic Games once, each for one Games, and always from the host nation.
Companies withdrew from sponsorships
Below is the list of companies that withdrew from the sponsorships of the Olympics. Note that W for Winter Olympics, while S is for Summer Olympics.
- Accolade (1984 - 1998)
- Activision (as a separate sponsorship; 1980 W - 2006)
- American Express (1896 S - 1968 S; secondary sponsorship through WASEC from 1980 S - 1984 S)
- Andal Corporation (1984)
- Ansett Australia (1980 - 2000)
- ATD (1992 - 2002)
- Blue1 (2004 - 2012)
- BMI (2006 - 2012)
- Canadian Airlines (1988 - 1998)
- Cendant (1998 - 2006)
- Compañía Mexicana de Aviación, S.A. de C.V. (1924 W - 2010)
- Continental Airlines (1964 S - 2010)
- Continental Connection
- Continental Express
- Davidson & Associates (1988 - 1994)
- Eidos Interactive Ltd. (1992 S - 2008)
- Enix Co. (1976 W - 2002)
- Epyx (1980 - 1992)
- Ericcson (1992 W - 2008)
- Foster's Group Limited (1900 - 1998)
- Great American Broadcasting (1988 W - 1992 S)
- Helixe (2000 - 2008)
- KFC (1980 S)
- Kinney Parking Company (1956 S - 1964 S)
- Kinney Services Company (1968 - 1972)
- Konica (1896 - 2002)
- Locomotive Games (1998 - 2008)
- Midway Games, Inc. (1988 S - 2006)
- Minolta Co., Ltd. (1932 S - 2000)
- National Kinney (1976 W - 1980 S)
- Olympic Airlines (2004-2008)
- Olympic Airways (flagship airline carrier; 1960 W - 2002)
- Pan American World Airways (1932 W - 1988 S)
- Pearson PLC (1896 S - 1984 S)
- Pernod Ricard S.A. (1976 W - 2002)
- Seagram Company Ltd. (1896 S - 1980 W)
- Seiko Holdings Corporation (1964 S - 2002)
- Simon & Schuster (1924 S - 1988 W)
- Square Co. (1984 S - 2002)
- Spanair (1988 W - 2010)
- Swissair (1932 W - 2000)
- TACA Airlines (2012)
- TAE National Greek Airlines (1952 W - 1956 S)
- Taft Television and Radio Company, Inc. (1956 W - 1984 S; became Great American Broadcasting before 1988 Winter Olympics)
- Time Inc. (as a separate sponsorship; 1924 W - 1988 S)
- Trans World Airlines (1936 S - 2000)
- U.S. Gold (1984 - 1996)
- Viação Aérea Rio-Grandense S.A. (1928 S - 2004)
- Warner-Amex Satellite Entertainment (1980 W - 1984 S)
- Warner Communications (1988)
- Westinghouse Electric (1896 - 1992 S)